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The ‘Branding & Communication’ committee is responsible for branding, marketing and maintaining the public relations of the ‘Supply Chain Valley Limburg’ brand. The committee calibrates the content with the various parts before publication and optimises the effect of Supply Chain Valley Limburg’s communication. To this end, cooperation is actively sought with other parties that benefit from the branding and positioning of the region around Supply Chain Valley Limburg. This includes the Province, Municipalities, the Ondernemend Venlo Association and LIOF, the regional development agency for Limburg. Knowledge and value sharing are also extremely important outside the region and internationally.
Supply Chain Valley Limburg is the hotspot of logistics, and the supply chain of the agro-food sector and manufacturing industry. Conveying a clear message, both internally and externally, helps to strengthen Supply Chain Valley Limburg’s position. All parties within the Quattro Helix (businesses, public authorities, environment and education) benefit from unambiguous and clear communication. Information shared about developments at Supply Chain Valley Limburg must therefore be as uniform as possible.
Quote Frank Ruette, chairperson “Branding & Communication” committee
“Together we will make Supply Chain Valley Limburg a very strong brand in the region!”
